MOSHI MOSHI NIPPON’s mission is to spread Japanese pop culture such as fashion, music, anime and food to the world, with the aim of attracting more international visitors to japan. The project also offers services in a number of areas such as travel, sightseeing, hobbies and employment to assist foreign passport-holders when they come to Japan. By working with various media outlets and holding events regularly, the project aims to showcase the latest of Japanese pop culture in fresh and exciting ways.
In 2014, MOSHI MOSHI NIPPON events were held in San Francisco, Paris, London, Bangkok, Taipei and Myanmar. The first ever Japanese edition of MOSHI MOSHI NIPPON took place at Tokyo Taiikukan in Tokyo on Sep. 28 2014, and welcomed a total of 15,000 people, including over 7,000 international fans.