HARAJUKU KAWAii!! is a series of events designed for girls who love fashion and music. Under the theme of making KAWAii as a universal fashion keyword, HARAJUKU KAWAii!! aims to spread its ‘Harajuku Kawaii culture’ to the world. They have been held all over the world including France and England as well as several domestic locations such as Shinkiba Studio Coast, Zepp Osaka and Tokyo Big Site, attracting a total of over 150,000 visitors.